«Ta destinée me ment»: le produit «Star Wars» et l’emploi que Disney fait de la transmédialité comme stratégie de contrôle

«I wanted to discuss Disney’s purchasing of Star Wars. I really like this title, Your Destiny Lies with me, because it appeals or speaks to the notion of what Disney is doing: trying to get new fans to get involve with the text but also encouraging older, more established fans that they have no choice: “you have to come with us”.»

Justin Battin est professeur agrégé à l’Université de Bogota.